In the fast-paced world of design and IA, truly understanding our users can be challenging. The demands of time, budget constraints, and stakeholder expectations often leave us with limited room for deep listening. But what if artificial intelligence could help us bridge the gap?
With some exploration into the philosophy of listening, we delve into the difference between hearing and genuine understanding. We’ll embark on a journey through the world of deep listening, exploring how humans and machines approach this crucial skill.
Our mission is to uncover how we can harness technology to enhance our ability to truly listen to our users, at scale. We’ll put machines to the test, pitting them against human researchers in a real research study to see how they listen and process information. Through this, we will discover practical ways to leverage AI to augment our research.
Join us to discover how recent advancements in artificial intelligence can revolutionize the way we listen, learn, and inform our information architecture work. Learn how deep listening at scale may be no longer an aspiration but an achievable reality.
Kia ora! I’m a UX Researcher of 11 years and an IA enthusiast with a love of building community. By day I’m the Head of Research at Optimal Workshop, and by night you can find me with a good book, playing video games, or wandering around forests admiring at the beauty that is Aotearoa New Zealand.