Conducting research with participants at the speed and scale required of UX teams is challenging. We are seeing examples and explorations of how AI can assist us in processing large quantities of data from our research, increasing the capability to transcribe, translate and synthesize (with major caution around ethics and privacy).
While we know that AI can process a lot of data, I was curious if it could assist us in gathering that data in the first place. A core strength of any good research is being able to actively and deeply listen to people. So I wondered, could a machine listen in a meaningful way?
Join me as I explore the strengths and weaknesses of both humans and machines in the art of listening in UX research, and explore a future where listening deeply to our users at scale could be an achievable reality.
Kia ora! I’m a UX Researcher of 12 years and an IA enthusiast with a love of building communities around UX. By day I specialize in UX Research, (previously the Head of Research at Optimal Workshop), and by night you can find me with a good book, playing video games, or wandering around forests admiring at the beauty that is Aotearoa New Zealand.