Stefano Bussolon is a psychologist with a PhD in Cognitive Sciences. He is adjoint professor in Human Computer Interaction at the University of Trento (IT). He works as a consultant in the field of user experience design and information architecture. He is interested in discovering how cognitive and affective sciences can help information architects and ux practitioners to better understand people’s user needs and design products and services. Stefano lives in Trentino (Italy), and he loves dancing tango.