Mike is a consultant with The Understanding Group. He helps nonprofits, Fortune 100s, retailers, and other clients surface their assumptions and see their world with clarity. He enjoys helping them weigh customer and internal perspectives as they align their digital tools and product strategy with their business goals.
Mike has a decade of experience in the specialty food industry as a buyer, trainer, manager, and cheesemonger. Focusing on co-worker and customer well being led him to concepts like human-centered design, UX research, and ultimately to his current work as an IA.
He is a first-time IAC presenter and second-time attendee. You might enjoy chatting with him about research methods, the joys of facilitation, finding clarity in complex organizations, science fiction novels, your favorite recipes, and NOLA dining recommendations.
