Ilana Shalowitz is the Voice UI Design Manager at Wolters Kluwer Health (Emmi), where she manages a small team of designers in the recently-acquired startup. Emmi combines technology and conversation principles to design automated interactions that educate, support, remind, and ultimately prompt people to take actions towards better health. She takes an anthropological approach to her conversation designs, always beginning by seeking to understand the cultural underpinnings of behavior.