Allyson is a people technologist with over 10 years of experience and a diverse background in sociology, public health, product innovation, software development, and information sciences. She is currently the Senior Vice President of Solution Innovation & Management for Viewpointe LLC, where she is responsible for the research and development of new financial services solutions. Allyson is fascinated by behavioral economics, neuroscience, and how we all make sense of the worlds we journey through. She is delighted to engage IA Conference attendees with an interactive poster on identity, choice, and how we use these as types of intelligence.