Rachel Wilken is a UX strategist who connects people, information, and purpose through research-driven digital strategy. With seven years of experience across higher education, corporate, government, and nonprofit sectors, she translates complex stakeholder needs into intuitive, accessible digital systems aligned with organizational goals. She serves as Web & Digital Strategy Manager at Indiana University, overseeing web portfolios for HR, IT, and Global units. Rachel is also Associate Faculty in the Department of Library and Information Science at the Luddy School of Informatics, Computing, and Engineering at IU Indianapolis. She holds a Master of Library and Information Science from IU Indianapolis.