From Nice-to-Have to Must-Have: Building the Executive Case for Information Architecture

Tired of hearing, “We don’t have budget for IA work”? This session flips the script! Learn to translate IA value into language executives actually care about: revenue protection, risk mitigation, operational efficiency, and competitive advantage.

Drawing from 25 years of IA transformations, I’ll share real examples of securing executive buy-in for major initiatives. You’ll get practical frameworks, proposal templates, and conversation scripts to position IA projects as business solutions executives want to fund.

Stop making the case for better user experience, and start making the case for better business outcomes. Your IA work deserves investment — and this session shows you how to get it.