Sessions

In a digital world that’s flooded with content, it’s important to adopt a grounded approach for content strategy and management. Content design is an essential place to begin your journey to content maturity. In this workshop, Meghan Casey clarifies the role of content design for websites and empowers you with a practical framework and useful tools gleaned from her book, The Content Strategy Toolkit.

After this session, you’ll go back to work confident and ready to:

• Prioritize the content your audiences need
• Become familiar with organizing content for people and machines
• Present content in ways that are useful and meaningful to your users
• Specify content requirements so content producers can be awesome at their jobs