Stay out of the dark side: How to use cognitive biases for good your design and user research
It’s pretty common to have several psychological biases working against you that can cloud your design work and user research approach. Cognitive biases can cause us to dismiss relevant information, influence participants, and prevent us from making good design decisions. But if used responsibly, cognitive biases can actually be used for good. This talk will focus on showing how cognitive biases can be leveraged to help users achieve their goals when interacting with your design.
Key takeaways from the session:
Attendees will learn several important terms and practical tips about cognitive bias. This will increase their awareness of cognitive biases, help them to understand how to apply them in positive ways in their designs and give them tangible ways to apply the concepts that they learn.
