2021 IAC

It is ultimately the time to talk about and bring home the truths about the tech industry. We venerate the new and young all the time – not the lessons learnt, the wisdom, methods and the approaches that have worked previously. So what happens if you are in the industry over 20 years and the focus on developing tactical solutions to digital problems isn’t what you want to do, and…

When structuring and organizing content, it’s tempting to develop a single end-to-end information architecture that governs everything from content creation to delivery. But how do you balance serving upstream authors and downstream consumers, especially when the latter includes several distinct groups of users, systems, and needs? The answer is to separately define multiple IAs—one for management (how content is created and stored) and one for each delivery channel (how content…

Cynicism is easy. Hope takes work. Trust bridges the distance between them, and it’s under attack. Our users suffer from a crisis of confidence in services, brands, interfaces—and in themselves, when they need to assess information or make decisions. Years of gaslighting cause sales cycles to slow and people to question the goods, services, and science that could benefit them. But through choices of design and content, we can empower…