2013 Main Conference Talk
Websites are no longer an experiment. They are mission-critical interfaces to business, government, health, and education. And, they’re not just channels for marketing and communication. Increasingly, websites are places where work gets done. This is great news for information architects, provided that we’re willing to engage with executives in conversations at the crossroads of strategy and structure.
In this interactive session, we’ll examine why it makes less and less sense to design sitemaps and wireframes without also restructuring business processes, incentives, and the org chart. We’ll explain how to build a web governance framework that includes roles, responsibilities, rules, and standards for organizational development. We’ll share case studies that illustrate best practices. And, we’ll explore what all this means for the design of service ecosystems and the cross-channel user experience.
These problems will not be solved easily. We still need our boxes and arrows, but we must also manage people and politics. It’s hard work but work that must be done. We’ve spent 20 years on the low-hanging fruit. It’s time to reach a little higher.
About the speaker(s)
In a 20-year career, Lisa Welchman has paved the way in the discipline of digital governance, helping organizations stabilize their complex, multi-stakeholder digital operations. Lisa’s focus centers on understanding and interpreting how the advent and prolific growth of digital impacts organizations, as well as the maturation of digital as a distinct vocational discipline in the enterprise. Welchman is the author of Managing Chaos: Digital Governance by Design.
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the “polar bear book”), Intertwingled, Search Patterns, and Ambient Findability. He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, Quicken Loans, and Vodafone. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. His latest book is Planning for Everything: The Design of Paths and Goals.
Peter also annually heads the Polar Bear 5k Fun Run!