2019 Main Conference Talk
Topic(s): collaboration, information architecture, and service design
We often think of navigation as a list of what users can find on a website or app. But what navigation really is, is a map of what’s possible. By only using navigation as a categorized list of screens, we information architects are limiting our own potential, as well as the potential of our users. When the product in question is a government website, these constraints can be to the detriment of society itself.
In this session, I propose thinking outside the box when coming up with your navigation. By imagining the futures of our users and their world, and what our ideal relationship with them would look like, we can craft a navigation that can take us all further than what we all believe is possible.
About the speaker(s)
Anita Cheng is currently a content designer at San Francisco Digital Services. She is a former cancer researcher who transitioned to user experience to help people faster. She can’t say she’s been disappointed so far!
Having attended the conference since 2016, she believes in paying it forward and giving back to the community. She has volunteered for content strategy, social media, website, and peer reviewing.