2011 Pre-Conference Workshop
While the world waits for Web 3.0 and The Singularity, the real action has already begun. Itʼs called the intertwingularity. Itʼs an era at the crossroads of ubiquitous computing and the Internet, a place where information blurs the boundaries between products and services to enable multi-channel, cross-platform, trans-media, physico-digital user experiences.
The intertwingularity also presents an unprecedented opportunity to reimagine information architecture. Never before have we been able to employ such a powerful combination of networks, devices, and sensors to create and share knowledge within and without the enterprise. This is the complex reality that todayʼs executives and entrepreneurs must navigate. And, while the archetypal ecologies of iTunes and Nike+ offer some insight, weʼre mostly exploring uncharted waters.
That’s why we need to draw maps. A map is a powerful tool for navigating and understanding physical, digital, intellectual, and social space. It helps us to look, see, imagine, and show. In this workshop, we’ll explore how experience maps and “IA thinking” can improve the process and product of information architecture, knowledge management, and user experience design. So, bring your imagination and a pencil, because we’re going to be sketching the future.
This workshop will include presentation, discussion, and a break-out session with hands-on activity (mapping and sketching a cross-channel experience).
About the speaker(s)
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the “polar bear book”), Intertwingled, Search Patterns, and Ambient Findability. He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, Quicken Loans, and Vodafone. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. His latest book is Planning for Everything: The Design of Paths and Goals.
Peter also annually heads the Polar Bear 5k Fun Run!