2020 Main Conference Talk
Quantitative metrics are an under-used tool in most user experience efforts. Jared shares the story of one UX leader, as they work to measure the UX of their organization’s products and services.
In this presentation, you’ll see how the UX leader worked with 4 different categories of UX metrics: UX Success metrics, Problem-Value metrics, Progress Reporting metrics, and Value Discovery metrics. These four types of metrics help you understand when your projects have met their intention, help you communicate your value to the organization, help you show how far along you are for complex projects, and help you identify innovative new opportunities for your designs.
You’ll learn how to avoid common mistakes teams make when choosing metrics and see examples for selecting a starter set of metrics. Jared will show you new ways UX design leaders are using metrics to drive a better understanding of how UX design and research delivers lasting value.
About the speaker(s)
Jared M. Spool is a co-founder of Center Centre and the founder of UIE. If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability in 1978, before the term “usability” was ever associated with computers.
While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE’s world-class research organization produces conferences and workshops all over the world and for companies in every industry. You’ll also find Jared as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.