2019 Main Conference Talk
Topic(s): information architecture, service design, and usability
Much of what information architecture practice is expected to figure out is “the navigation.” But what if we’ve been oversimplifying the way we discuss, design, and deliver navigation — and what if that’s been the source of later pain for users and organizations for a really long time? This short talk makes the case that we’ve been conflating too many things into the rubric of “navigation”, explains how this bad habit has come to pass, and the challenges that have resulted. But fear not! We’ll also look at practical ways to overcome the problem in our own day to day work, as well as with stakeholders and team members.
About the speaker(s)
Andrew Hinton is the author of “Understanding Context: Environment, Language, and Information Architecture.” In his day job he works as Senior Digital Experience Architect at State Farm’s UX Center of Excellence in Atlanta, and previously served as a senior consultant at The Understanding Group.
Andrew is a co-founding member of the Information Architecture Institute, and has worked for twenty-odd-years helping organizations using information to make better places for humans.