2019 Pre-Conference Workshop
Topic(s): information architecture and product management
IA experience is wonderful preparation for product management, but the role of a product manager involves mastering additional skills related to software development, engineering, technical architecture, finding product-market fit, going to market, funnel optimization, revenue modeling, experimenting with hypotheses, managing products through lifecycles, sunsetting features, saying no to stakeholders, getting teams into alignment, and more.
In this workshop, Christian will explain how IA skills provide a great foundation for product management work, and then provide the basics and pointers for how to develop the complementary skills (such as those mentioned above) to qualify for product leadership roles.
About the speaker(s)
Christian Crumlish is a writer, product leader, and information architect. He is chief product officer at Tell Stella, a parenting-support expert network. He is also a mentor at Code for America and StartX, and a fellow in the Rosenfeld Media Experts network. Christian earned an AB at Princeton in philosophy, where he graduated sine laude.
Formerly, he was head of product at 7 Cups, winner of the 2016 Stanford Medicine X Prize for health systems design and the 2019 World Economic Forum Pioneer ward. He has also co-chaired the monthly BayCHI program, was a director of product at CloudOn, was director of messaging products for AOL, was the last curator of the Yahoo design pattern library, and served two terms as a director of the late lamented Information Architecture Institute.
He is the author of the bestselling The Internet for Busy People and The Power of Many,and co-author of Designing Social Interfaces. Christian lives in Palo Alto with his wife, Briggs Nisbet, and an ever-growing collection of ukuleles.