2019 Main Conference Talk
Immersive technologies like augmented, virtual, and mixed reality are creating new intersections between the physical and digital worlds, and as digital experience designers and architects it is essential that we start to think beyond the screen. In this session we’ll explore lessons learned by studying immersive design at Fallingwater, Frank Lloyd Wright’s masterpiece residence built on a waterfall. Wright coined the term “organic architecture” to describe a philosophy in which the environment and physical structures become a combined, unified experience. Topics covered will include how all of seven of our senses are engaged by our environments (including two senses we generally don’t consider in traditional UX design), learning to see the world and sketch like an architect, and techniques for low-fidelity physical prototyping that can substantially accelerate our production workflows. Whatever our role in crafting digital content, we have the opportunity to pioneer this new frontier, and learning fundamental concepts and techniques of architecture will help us design for physical and virtual environments that in turn become impactful and memorable experiences.
About the speaker(s)
Jordan Higgins leads immersive design at ByteCubed + CHIEF, a creative technology and strategy consulting firm and one of Microsoft’s early Mixed Reality agency partners. Jordan works with public sector, non-profit, and commercial clients to explore real-world applications for augmented, virtual, and mixed reality to change the way we learn, collaborate, and visualize data about the world around us. Previously Jordan worked in user experience and digital strategy in the Department of Defense and United States Senate. He has a Bachelor’s degree in Interaction Design from George Mason University, and Masters degree in Management of Information Technology from the University of Virginia’s McIntire School of Commerce. Active in the DC UX and design community, Jordan serves as President UXPA DC, and is an adjunct professor in the School of Art at George Mason University.