2012 Main Conference Talk
Every design project faces some tough situations. Design teams may not agree on a direction, making it difficult to execute on an aggressive plan. Clients may provide conflicting feedback, forcing designers spend as much time managing politics as doing design. Design decisions made in one meeting may be reversed in the next, delaying progress and depressing morale. These are but a few of the challenges that arise.
Designers are sometime ill-equipped to deal with complex situations. We focus on quality of craftsmanship and attention to detail. Our accomplishments are measured by the content of our portfolio, not the stories it took to get there.
Even the best planned projects hit a bump in the road, and designers on the path to leadership need to build a repertoire for anticipating, managing, and recovering from them. In this session, Dan Brown will offer a glimpse into the techniques he uses to deal with difficult situations.
About the speaker(s)
In 2006, Dan Brown co-founded EightShapes, a boutique UX design firm based in Washington, DC. EightShapes designs digital products and systematizes design standards for clients in finance, healthcare, education, and government. Dan’s first two books, Communicating Design and Designing Together, deal with communications and collaboration on design teams, and are widely considered to be essential reading for UX designers. UX teams all over the world have played his game Surviving Design Projects, to improve their conflict management skills. IA Lenses, a new deck of cards, captures the essential questions for information architects working on difficult design problems. His new book Practical Design Discovery deals with the very first phase of a project, in which the product team seeks to understand the design problem. Follow him on Twitter @brownorama.