2019 Main Conference Talk
Topic(s): collaboration, information architecture, and storytelling
IA projects often need approval from gatekeepers who don’t fully understand your complex project. In this talk, a product manager and a taxonomist will present a case study of the tools they used to convince executives, engineers, and analysts to buy into a complex data and IA project. Learn how a team of 4 people with no engineers or designers made a business case to launch sitewide filters on Etsy.com.
After hearing our story, you’ll walk away with a toolbox of tips and techniques from product management and analytics that will enable you, your product team, and finally, your company to say yes.
About the speaker(s)
Elizabeth Graefe is a Senior Taxonomist at Etsy, where she drives structured data strategy to deliver the right information at the right time in a user’s journey. The crowning achievement of her career is building a filter for Pockets on the skirts and dresses categories of Etsy.com.
Since becoming a taxonomist through the whims of the Great Recession, she’s designed data structures for everything from matching family pajamas to drill bits.
When she’s not bringing order out of chaos and giving names to all the objects and creatures of the Earth, Elizabeth enjoys reading many types of fiction and making embroidery.
Matt Nicole is a Staff Product Manager at Etsy focused on Category Experiences, Structured Data, and Taxonomy connecting buyers and sellers through data. His ten years of product management and twenty years of software development experience allow him to solve unique problems at the intersection of people and data.
He’s worked as a product manager in e-commerce, data science, publishing, mobile, email, ed-tech, hosting, and social networking at companies very large and very small.
Matt’s a long time lurker, first time speaker. He’s really excited to be here. He’s not just saying that.