2018 Main Conference Talk
Topic(s): content strategy, information architecture, strategy, taxonomy, and techniques
Is a hot dog a sandwich? Who gets to decide? And why does it matter? As demonstrated by Foucault, all categorization is fluid and context-driven.
In IA, taxonomies need to be project-specific. Taxonomic thinking is also design thinking, as classification and category-determining strategies are project-specific design decisions that affect — and are informed by — the rest of the information architecture.
Using the #IsAHotDogASandwich meme as a point of departure, we will explore how taxonomic decisions are context-driven — and also how the act of designing a taxonomy can lead to unexpected project/content/design insights.
About the speaker(s)
Bob Kasenchak’s interest in information science began while working at Schwann Publications in the late 1990s. Publishing a quarterly phone-book-sized classical music catalog featuring carefully controlled synonymic records and standardization of terms suggested the necessity for hierarchical data structures in the service of organizing information about composers and musical works. After a decade studying and teaching music, Bob spent 8 years designing and developing information projects at a leading taxonomy firm before joining Synaptica in 2019.