2019 Main Conference Talk
Topic(s): storytelling, usability, usability testing, and user research
As UX Researchers, our job is not over when the observations are done. In fact, that’s when the most important part of our job is just beginning. A key finding from a research study is only actionable if it’s shared in a meaningful way that grabs the attention of your stakeholders and team members. How are you going to make sure to tell the end user’s story in a way that creates empathy so the right design decisions are made? For those that could not observe the research first-hand, we have a responsibility to relay the emotions, not just the findings, that were expressed during the research. If we do our job well, we can transport them to that user’s environment. Storytelling makes this possible by creating an emotional impact, which gets the listener to actually feel a user’s pain and motivate them to take corrective action.
Come to this talk to learn more about the best ways to share the stories from UX research and different ways to present research data. I’ll cover different ways to learn people’s stories, how to decide what stories to tell, and how you can actually tell those stories in a meaningful way.
About the speaker(s)
Kyle Soucy is the Founding Principal of Usable Interface, LLC, an independent UX consulting company specializing in user research and usability testing. Her industry-diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few.
She has spent the last 18 years helping create intuitive interfaces for a variety of different products, including desktop apps, mobile apps, websites, medical devices, and even kitchen appliances. Kyle is the Founder and President of the New Hampshire Chapter of the User Experience Professionals’ Association (NH UXPA) and she has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI). Kyle is very passionate about the continued growth of the usability and UX design community.