2010 Main Conference Talk
Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. It’s a wicked problem of terrific consequence and a radically multidisciplinary, creative challenge. In this talk, Peter Morville will define a pattern language for search that embraces user psychology and behavior, cross-channel information architecture, multisensory interaction, and emerging technology.
We’ll identify design principles that apply across the categories of web, e-commerce, enterprise, desktop, mobile, social, and realtime. And, we’ll explore how futures methods and user experience deliverables can help us to create better search interfaces and applications today, and invent the unthinkable discovery tools of tomorrow.
- A flexible model for describing search patterns that embraces multiple contexts and platforms including enterprise, e-commerce, web, desktop, mobile, and realtime.
- An overview of research focused on user psychology, behavior, and experience with respect to search, navigation, retrieval, findability, and keeping found things found.
- Designing next-generation search interfaces and applications that combine best practices in tagging and taxonomies with search analytics, guided navigation, thesauri, clustering algorithms, linguistic toolsets, and rich result interfaces.
- Evaluating the multi-channel challenges and real-world opportunities for search and discovery presented by augmented reality and the emerging Internet of objects.
- Explore the concepts, methods, deliverables, patterns, and tools needed to practice search-centered information architecture and experience design successfully.
- Learn how multi-touch, voice, gestural interaction, pattern recognition, and other multisensory means of input and output are reshaping what’s possible.
- Be inspired by best-in-class examples drawn from corporate, e-commerce, education, and government web sites, search interfaces, and mobile applications.
This session is appropriate for attendees of all backgrounds and levels of experience.
About the speaker(s)
Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture (the “polar bear book”), Intertwingled, Search Patterns, and Ambient Findability. He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, Quicken Loans, and Vodafone. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. His latest book is Planning for Everything: The Design of Paths and Goals.
Peter also annually heads the Polar Bear 5k Fun Run!