2018 Main Conference Talk
Topic(s): emotional design, ethics, machine learning, and service design
Much as we don’t like to admit it, users have an expiration date. Even in the best case scenario, where the product and services we design aren’t abandoned due to inertia or lack of interest, human beings stop being users when physiscal life ends. Or do they? More and more often what is left behind is a digital ghost, a unidimensional clone borne out the million of macro and micro-interactions that we generate during our physical life.
We will embark on a wacky journey through the maze of novelties and oddities that surround the end of life, to understand how we can organize information and systems, and answer those ethical and practical questions raised by death in the digital age.
About the speaker(s)
An incorrigible nomad, Alberta has lived and worked in Italy and California and is now based in London, UK.
As Transformation Design Director, specializing in service design and systems thinking, she focuses on the creation and delivery of future-friendly services and outcomes that are rooted in systemic understanding and deliver value to both business and customers. She is driven by the opportunity to make a real impact, by looking after the big picture as well as paying attention to the very small things that, she says, ‘matter a lot’.
Unafraid of challenging conventions, Alberta puts people at the heart of her design process and contends that you should always under promise and then over deliver. In her natural habitat, she’s sitting on the floor surrounded by bits of paper and post-its or standing in front of a whiteboard with a handful of markers.
Prior to Lloyds Banking Group, Alberta was experience design director at digital agencies in London and at UCLA in California. She has a long track record of leading strategic projects for global brands, including Oracle, Sun Microsystems, Center for Disease Control and Prevention, UCLA, HSBC, Deutsche Bank, RBS, BUPA, The Co-operative Group, EDF, Nuffield Health and T.Rowe Price.
When she’s looking to escape the world of design, Alberta plays ice hockey, lifts weights and tries to keep up with the crazy life of her teenage daughters.