2019 Main Conference Talk
Topic(s): artificial intelligence, emerging tech, information architecture, and machine learning
Artificial Intelligence seems to be all around us, and many organizations are feeling the pressure to implement AI solutions. But like with any technology, especially the emergent ones that get a lot of buzz, it’s critical to let your business and consumer needs lead the technology, not the other way around.
I believe that it is the IA practitioners in an organization who can and should be the ones leading when AI and machine learning makes sense, which interactions it can best support, and how to architect and design those interactions so that they best support humans – whether those humans are employees, end consumers or citizens.
In this talk I will ensure we all understand why we should be forefront in creating AI experiences, why they are exciting and yet challenging (and even risky) and how we can immediately get involved.
About the speaker(s)
Samantha Starmer is an experience design and strategy executive who has over 20 years of experience in leading innovation and digital transformation at companies such as Capital One, Ralph Lauren, Sapient Razorfish, REI, Microsoft and Amazon. Throughout her career, Samantha has led human centered design thinking efforts, and has been responsible for the ideation, requirements, design and execution of new features and functionality that support seamless consumer experiences across all touchpoints of the customer journey.
While Samantha is currently leading a design team that includes content strategy, UX and Interaction designers and researchers, she also has led product management, project management and IA teams among others, and has mentored many who are transitioning their careers into IA/UX as well as those looking to grow their leadership visibility within or outside of their discipline.
Samantha’s passion is the intersection between humans and technology, and how to ideate, create and deliver engaging and revenue driving interactions that are holistic across physical and digital channels. She has created and taught many graduate level courses focused on experience design and information management at the University of Washington and Kent State University. Samantha is also a highly sought after industry thought leader who has presented and taught internationally on best practices for product innovation, service design and other aspects of human centered experience.