2011 Main Conference Talk
You’ve heard about content strategy. But what is it really? Why is it important? What can it do for your projects or your organization? And how can you do it with a small budget?
Join a content strategist who has incorporated content strategy into projects without blowing the budget or timeline to:
- Get ideas on how to sell content strategy to your boss or clients
- Learn how to integrate content strategy into your process without throwing off the schedule
- Learn how to develop a content strategy document and a content worksheet that maps out the entire site and tracks progress
- See how to involve developers early in a project to increase ownership across all functions
Because in the end, good content is what brings customers in and keeps them loyal.
About the speaker(s)
Carrie Hane helps organizations create more effective content more consistently by coordinating the people, processes, and technology to build efficient content operations. For 20 years, she’s been putting together cross-functional teams and creating processes that stick while untangling information to make it usable for today and ready for tomorrow. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.