2019 Main Conference Talk
As organizations become more customer-centric, it’s time for designers to grow. Those who have demonstrated value are ready to become leaders and drive change within their organizations. But does leadership mean you have to stop designing? Absolutely not. As a leader, you’ll apply your skills and processes towards solving a new variety of problems, with amplified complexity. These challenges require insight into the organization and how it operates, so you can bring everyone together and solve user needs while also meeting business objectives.
In this presentation, Andy examines the varying landscapes and challenges of being a design leader. You’ll learn how to lead no matter where you are in your career as well as explore practical takeaways for maturing the design function within your organization and understanding your role in making it happen.
About the speaker(s)
Andy Vitale is the UX Director, Wholesale Banking at SunTrust Bank, one of the nation’s largest financial services companies, where he is focused on translating human insights into actionable experiences to improve the product and service ecosystem within the finance industry. Andy is responsible for leading all user experience efforts for SunTrust’s wholesale banking solutions, advancing design strategies and driving design awareness as a critical function for competitive advantage and market differentiation.
Andy holds a Master’s Degree in User Experience Design and has previously held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for multiple industries within diverse organizations ranging from startups to Fortune ranked companies. Aside from his primary role at SunTrust, Andy serves as Director of Design Impact for AIGA Minnesota and is an adjunct professor for Kent State University’s User Experience Design graduate program. He is also an advisory board member for several professional organizations and schools.