The role of UX in bringing project to a higher level

In this talk I would like to share with you a successful story about a project that made a difference in my career and made me a UX advocate.

This project showed the value of UX and how using the right methods at the right time can bring a project to a higher level.

One day, I overheard my manager talking about a tool called bridal configurator. By conducting a quick heuristic evaluation on the tool’s interface, I found that the interface suffered from main usability issues. It was overwhelming especially for new customers. It added complexity on the process of designing an engagement ring.

We shared the results with the stakeholders, and I showed the desire of redesigning the whole interface into a more user friendly one.

After getting the approval, I developed a research plan where I listed all the research methods I planned to use. Along with the research and business objectives I aimed to fulfill.

The finished product added a great value to the company websites and stores. In less than
three months this project contributed more than $2 million in revenue.