Sessions

Digital media has significantly transformed the way we consume information, often at the expense of nuanced storytelling. In an era where AI, IoT, and VR, along with a deluge of readily available digital information, vie for our attention, our work sometimes sacrifices depth and context for the allure of cutting-edge data-heavy solutions. Solutions that remove the “human” from “human-centered design.”

This discussion will address the profound impact of advanced technologies on storytelling. It will highlight the necessity of combining the innovation of AI, the depth of data and the structure of well-thought out IA to craft compelling narratives that resonate with audiences. We will explore two frameworks that blend data, AI, and IA and discuss how to keep storytelling impactful and human-centric in this rapidly evolving digital landscape.

By merging these elements, we can create balanced solutions that align with business objectives, meet user needs, and adhere to ethical standards.