Making UX More Strategic
User Experience (UX) has evolved into a tactical practice in many organizations. Much of the work UX professionals (researchers, designers, content, and information architects) conduct focuses on the product, its features, and its deliverables.
The goal of tactical UX is to deliver the best possible product. Unfortunately, that often translates into providing customers with the “least terrible” product in many of today’s work environments.
To counter this tactical practice, many UX leaders have adopted a more strategic approach to UX. The UX leaders focus their contributions not on product improvements but on achieving critical organizational objectives.
We’ll discuss four dimensions of a strategic UX transformation: Shifting from Process to Vision. Shifting from Reactive to Proactive. Shifting from Discrete Research to Continuous Research. Shifting from Product-Focus to Experience-Focus.
You’ll be inspired to bring Strategic UX to your organization.
