How can we embed Information Architecture as part of normal product development? A Product Manager’s perspective.

For Information Architecture to become embedded in the product development process, we must use the language of product: What user problems does IA solve and what are the commercial/organizational benefits of IA? The methods of IA can be explained later once you have buy-in.

In this talk I will share ideas and approaches:

• A better way to explain IA to product people/stakeholders
• Show the impact of IA through identifying the targeted metrics
• Embedding Information Architecture in product development