Designers, information architects, and researchers deserve a seat at the table, where they can shape and influence the strategic direction of the company. But what are the primary indicators that your organization is prepared to listen, change, and evolve? This presentation will address how design has established itself as a competitive business differentiator for those looking to strengthen their own arguments, but will focus on a series of questions, observations, and gut-checks to determine if your organization–and you–are ready to take action on exactly what you ask for.
About the speakers
Chris Avore is the VP of Design at Modus Create, where he helps clients thrive by adopting customer-centric design and product development practices to grow and improve their business. Formerly, as a principal of InVision’s Design Transformation team, Chris advised the design teams of such world-class organizations as Netflix, frog, Morningstar, Boeing, Exxon Mobil, Verizon, AT&T, and AIG increase their strategic influence, while helping the larger enterprise better understand the business value of design. Prior to joining InVision, Chris led the design and user experience organization at Nasdaq, where he scaled the practice from a solo contributor to a team of more than 30 researchers, visual designers, interaction designers, and data visualization experts originally serving one line of business to the entire enterprise.