Designers, information architects, and researchers deserve a seat at the table, where they can shape and influence the strategic direction of the company. But what are the primary indicators that your organization is prepared to listen, change, and evolve? This presentation will address how design has established itself as a competitive business differentiator for those looking to strengthen their own arguments, but will focus on a series of questions, observations, and gut-checks to determine if your organization–and you–are ready to take action on exactly what you ask for.
About the speakers
Chris is a design leader with extensive experience managing and scaling design teams in large organizations, startups, and agencies. He helps businesses and teams thrive by adopting customer-centric design and product development practices to grow and improve their impact. He is the co-author of Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You (Rosenfeld Media 2020).
He previously advised design teams of such world-class organizations as Netflix, frog, Boeing, and Verizon while at InVision. Before that, Chris led the design and user experience organization at Nasdaq, where he scaled the practice from serving one line of business to the entire enterprise over 7 years.