No other role at your company spends time and effort evangelizing themselves. Developers aren’t making PowerPoints to explain to execs why it’s important to hire specialized, trained developers. QA isn’t holding meetings to ask for enough time to cycle through their complete and important process. It’s just us and it’s making us look weird and whiny. More importantly, it’s rarely working.
This workshop will examine the pitfalls of evangelism and what actions we can take instead. We’ll be focusing on who and how many UX experts we should hire, the role of UX managers and leadership, processes, workflows, tools, and improving collaboration between UX and our cross-functional teammates. We’ll also learn how to measure the positive effects correctly integrating UX practitioners and processes has on DevOps.
About the speakers
Debbie Levitt, CXO of Delta CX, has been a CX and UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of the last decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Etsy, and a variety of Silicon Valley startups. Clients have given her the nickname “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.
Her “DevOps ICU” book and training teach non-CX roles about CX, why it’s done by specialists, and how to integrate it into teams and processes. Her “Delta CX” book and training teach companies how to improve customer satisfaction, predict and mitigate business risk, and increase ROI by investing in great customer experiences.