It’s pretty common to have several psychological biases working against you that can cloud your design work and user research approach. Cognitive biases can cause us to dismiss relevant information, influence participants, and prevent us from making good design decisions. But if used responsibly, cognitive biases can actually be used for good. This talk will focus on showing how cognitive biases can be leveraged to help users achieve their goals when interacting with your design.
Key takeaways from the session:
Attendees will learn several important terms and practical tips about cognitive bias. This will increase their awareness of cognitive biases, help them to understand how to apply them in positive ways in their designs and give them tangible ways to apply the concepts that they learn.
About the speakers
Jen Blatz is a Lead User Experience Designer and Researcher with expertise that lends itself to any industry. Jen’s path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, cloud storage, security and pet health. Jen is now at Fidelity Investments focusing on improving enterprise tools used by employees.
Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder of the UX Research and Strategy group, and of IXDA (Interaction Design Association) Dallas. She is the organizer of WIAD (World Information Architecture Day) DFW in 2019 and 2020, and speaker for several local meetups and international conferences like Big Design and Concentric Conference. When not immersed in UX activities and speaking at local meetups, conferences and classes, Jen loves traveling, wine tasting, cooking and spending time with her husband and two doggos, Sadie and Ricky.