Improve the quality of the information architecture (IA), navigation system, and search system of your website, applications, software, and databases by attending this interactive workshop.
Search literacy and searcher behaviors have evolved considerably over the past 10-20 years. Computers, tablets, and mobile devices have changed. So have software capabilities.
Yet few information architects, user experience (UX) and usability professionals have a fundamental understanding of how to provide high quality UX deliverables for different types of search interfaces.
These interfaces typically include:
— The actual search portion of a UI with a text-entry box and a search button
— Search engine results page (SERP)
— No search results found page
— Advanced search (if used)
— Faceted search (if used)
— Supplemental navigation items that support search accuracy
— Search support
Whether you are a search newbie or a search expert, this workshop will provide you with new, updated searcher goals and behaviors that will improve the quality of your IA deliverables.
In this interactive workshop you will learn:
— 10 searcher behaviors you should know
— How to revise IA issues that negatively impact search accuracy
— Types of search interfaces (on sites, apps, software, etc.)
— How to analyze and fix various search interfaces
— Search metrics
— Checklists of successful search results interfaces
Downloadable materials included. Workshop also includes a Search Deliverables Clinic to address your most pressing IA and related UX questions.
About the speakers
Shari Thurow has optimized, designed, & architected web interfaces since 1995. She is outsourced to many organizations worldwide.
Shari is the co-author of When Search Meets Web Usability which shows how to bridge the gap between web search-engine results pages and your website. She is also the author of Search Engine Visibility, translated into 6 languages.
Her consulting firm, Omni Marketing Interactive , is a full-service search engine optimization (SEO), website usability, information architecture (IA), & user-centered design firm. She served on the Board of Directors of the Information Architecture Institute (IAI) & the User Experience Professionals Organization (UXPA).
She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She is one of the Co-Founders of the Information Architecture Gateway, which has been accepted into the SGCI (Science Gateway Communities Institute) Incubator Program. SGCI is part of the National Science Foundation.
Her doctoral work is in Library & Information Sciences (LIS) with an emphasis on Human and Computer Interfaces (HCI), including information retrieval (IR), search usability, interaction design, & searcher experience.
Clients include the Huffington Post, Sony Music, Angie’s List, Best Buy, Home Depot, Best Western, Fisher Price, ABC News, WebMD, the National Cancer Institute, Encyclopedia Britannica, Facebook, & Microsoft.