When structuring and organizing content, it’s tempting to develop a single end-to-end information architecture that governs everything from content creation to delivery. But how do you balance serving upstream authors and downstream consumers, especially when the latter includes several distinct groups of users, systems, and needs? The answer is to separately define multiple IAs—one for management (how content is created and stored) and one for each delivery channel (how content is presented and used). In our presentation, we’ll discuss the key differences in these two forms of IA and how interaction between them enables business success.
About the speakers
Amber Swope is an internationally-recognized Information Architect, Darwin Information Typing Architecture (DITA) expert, and information architecture (IA) consultant. With over 20 years of information development experience and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through IA. She helps teams build scalable IA solutions to future-enable their content and empowers team members to advance their architecture as it evolves to meet new business needs. In her free time, Amber volunteers as a mentor with PDXWIT.
Edwina Lui is an information architect and content strategist with more than 13 years of experience developing strategies for content creation, management, and delivery in the education and assessment fields. As Sr. Dir. of Content Ops & Engineering, Edwina heads a team leveraging the use of structured content for multichannel delivery and continually improving the ways in which students, parents, and educators find and use College Board content in their college and career journeys.