Description
In a world…where only 65% of B2B content ever gets used, nerdy heroes and heroines are hard at work building ecosystems of content. Their weapon? Metadata strategy.
In this session, you’ll learn how to:
– Conduct a content audit without going insane or spending the rest of your life in a spreadsheet.
– Build a tagging structure that puts your users and their challenges first — while also making your CMS a strategic asset that’s easy to use.
– Bring your analytics to life by blending it with metadata that reflects the purpose of your content.
Key takeaways from the session:
In this session, you’ll learn how to:
– Create tagging structures that reflect your audience’s challenges.
– Audit and analyze your content by blending metadata and analytics data.
– Engage your peers to foster a metadata strategy that reflects business goals.
– Conquer the world. Or at least conquer content bloat.
About the speakers
Anna is a content librarian and curator, and she believes in the compassionate treatment of content. She specializes in content audits, taxonomy, content curation, and analysis.
Above all, Anna focuses on content organization so that good content doesn’t fall by the wayside. As a dedicated Red Hatter, Anna believes in the power of collaboration to overcome content chaos and marketing malaise.