We have the difficult task of solving enterprise problems, often without having direct access to end users or understanding the domain we are designing for. When we do talk to end users, there is an expectation of subject matter knowledge and a respect for their domain before asking a single question. Additionally, organizational resistance makes traditional research methods unrealistic.
Not all hope is lost: there are ways you can get a base level of knowledge and design for the enterprise without talking to a single user.
We’ll walk through five research and information architecture approaches available to learn the domain, the application, and who your users are. We’ll also discuss how to use those findings so you can successfully design for the enterprise without performing typical user research methods.
About the speakers
Patrick Neeman lives in Seattle, Washington and is currently the Sr. Director of User Experience at Icertis, a Contract Lifecycle Management platform for Fortune 1000 companies. Before that, he was Director of Product Design at Apptio, and the was Director of User Experience at Jobvite, a social recruiting and applicant tracking platform where his team performed over 100 user interviews and recruiter visits to understand the hiring process. After a complete redesign of the application, Jobvite received a Webby award for employment, and the Deloitte What Works award.
Previous companies he’s has worked with include Microsoft, MySpace, Orbitz, NewsCorp, Paramount, Comcast, Disney, Amgen, and eBay. Patrick is best known for UX Drinking Game (http://www.uxdrinkinggame.com). His blog, Usability Counts (http://www.usabilitycounts.com), has an extensive UX Career Guide and is a valuable resource for any designer.