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Home / Sessions / Fight Bias with Content Strategy

Fight Bias with Content Strategy


IAC 2020
Main Conference Talk
April 10, 2020

Description

Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

Key takeaways from the session:

Attendees will leave this session with a better understanding of:

  • Common cognitive biases that influence users’ decision-making in ways that can harm them
  • Design and content strategy tips and tricks to help users avoid bad decisions based on those biases
  • Strategic approaches to avoid having our own biases result in negative outcomes for users

About the speakers

David Dylan Thomas
David Dylan Thomas, author of the book Design for Cognitive Bias from A Book Apart, serves as Content Strategy Advocate at experience design firm Think Company and is the creator and host of the Cognitive Bias Podcast. He has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen, Artifact, IA Conference, Design and Content Conference, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.

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