Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
Key takeaways from the session:
Attendees will leave this session with a better understanding of:
- Common cognitive biases that influence users’ decision-making in ways that can harm them
- Design and content strategy tips and tricks to help users avoid bad decisions based on those biases
- Strategic approaches to avoid having our own biases result in negative outcomes for users