A good taxonomy is one that meets the needs of its users. A great taxonomy is one that includes the needs of its users and business goals as a single strategy. Anticipating the immediate and long-term business goals of your organization along with the needs of end users is essential for product success and sustainability. This is true for e-commerce, government organizations, enterprise portals and other complex information environments.
This workshop is based on hard-won lessons working with many different taxonomies, ontologies, and organizations from small ecommerce sites to large fortune 50 enterprises. We will immerse you in the tactics of designing, building and maintaining taxonomies in practice.
About the speakers
Gary Carlson helps enterprise-level companies boost revenue, increase customer satisfaction, and improve efficiency through well-executed information and knowledge management initiatives. With over 20 years of experience as a taxonomist, consultant, and information strategist, Gary collaborates closely with clients to develop the kind of information infrastructure that can deliver business success and a more positive user experience. He has worked extensively on major information and knowledge management projects and products spanning taxonomy tools, search, auto-categorization, content management, governance, and overall information infrastructure. He has provided solutions for some of the world’s most recognizable brands, including Adobe, Crate & Barrel, Disney, IBM, Microsoft, Pearson Publishing, REI, and Sears.
Gary is a founding partner at Factor. He’s also an accomplished kayaker and can occasionally be found paddling around Southeast Alaska.
Dana Bublitz is fascinated by how people conceptualize and talk about the world around them. Her professional work has encompassed information architecture, taxonomy development, content and UX strategy, and frontend development. She has worked within higher education, tech, and with small businesses to help organizations connect and communicate with their audiences through digital channels.