A good taxonomy is one that meets the needs of its users. A great taxonomy is one that includes the needs of its users and business goals as a single strategy. Anticipating the immediate and long-term business goals of your organization along with the needs of end users is essential for product success and sustainability. This is true for e-commerce, government organizations, enterprise portals and other complex information environments.
This workshop is based on hard-won lessons working with many different taxonomies, ontologies, and organizations from small ecommerce sites to large fortune 50 enterprises. We will immerse you in the tactics of designing, building and maintaining taxonomies in practice.
About the speakers
Gary Carlson is a Principal at Factor, where he helps companies boost revenue, increase customer satisfaction, and improve efficiency through well-executed information and knowledge management initiatives. He keeps a weather eye on content strategy, IA, and UX – sea kayaking when possible.
Dana Bublitz is fascinated by how people conceptualize and talk about the world around them. Her professional work has encompassed information architecture, taxonomy development, content and UX strategy, and frontend development. She has worked within higher education, tech, and with small businesses to help organizations connect and communicate with their audiences through digital channels.