The rise and proliferation of voice interaction capabilities like voice-based virtual assistants and smart speakers are helping users to meet their needs more effectively. Voice interactions are inherently more natural and conversational for a user with lesser learning curve. With voice, the conventional ecommerce funnel can be overturned. This opens an opportunity for e-commerce providing a channel through which the users can purchase items intuitively and efficiently.
This talk will highlight the challenges of current e-commerce platform with reference to Indian online shopping. Further, it will focus on the variety of research methods which we inculcated in the voice journey to answer research questions which emerged from hypotheses and assumptions from the team.
Key takeaways from the session:
- Challenges and complexities of e-commerce platform with Indian context
- Understanding conversational mode (voice) in e-commerce.
- Mapping the research journey and understanding the research methods which were applied to gather insights for voice user experience with reference to Indian e-commerce.
About the speakers
Pooja Dhaka is fortified by design background pushing the frontiers of research within emerging technologies. She has been passionate about ways how future technology be made more human-centered and practices to blend user research with machine learning to provide direction to product and design.
She is a User Experience Researcher working at Flipkart, an Indian e-commerce company. In this role, she leads the research for voice with respect to multimodal interface and category experiences.