IAC21 Workshops

If you’re reading this, you’re likely part of the estimated 70% of people who’ve dealt with imposter syndrome at some point in their professional careers. Imposter syndrome is the psychological pattern where one doubts their skills and persistently fears being exposed as a “fraud”. It knows no limits to who it affects, and designers Madeline Packard and Shara Rosenbalm are no exception. These designers explore design methods and offer a…

This workshop is sold out. Taxonomies have evolved from classification systems to adaptable interactive tools to link users to desired content on websites, intranets, and web applications. Taxonomies are not the same as a website’s navigation and can do a lot more. Taxonomies can provide guiding categories of topics, suggested search terms, aspects for faceted search, or topics for sorting and filtering results. To be truly helpful, however, taxonomies need…

This workshop is sold out This immersive workshop provides practical tactics for designing, building and maintaining taxonomies and ontologies. Based on hard-won lessons learned from work with everything from large fortune-50 enterprises to small ecommerce sites. The workshop provides: Taxonomy/Ontology basics: a foundation to start creating a consistent vocabulary within your organization. We also call out the unique needs of building a taxonomy to serve the needs of large enterprises.A…

Now more than ever, we are seeing how the systems underlying society affect the people living within them. As designers, we have an opportunity to impact positive change. Learn to see the big picture and tackle big, messy problems by cultivating a systems thinking lens into your UX and IA practices. What is systems thinking? Why is it important? Engage in practical hands-on activities that you can bring back to…

When we design our IA and other key design elements guided by a Usage Maturity Matrix we ease users into, and draw users deeper into, our design ecosystem. We intentionally emerge richer information, features and functions as our users are ready to experience them. In this workshop, participants will learn what a Usage Maturity Matrix is, will then breakout into an exploratory exercise using a UMM on their own digital…

No one’s story will begin, or end, with your product. In order to create useful, impactful and delightful designs, we need to consider the entire end to end user journey, from recognizing a need to meeting a goal, and determine how (or if) your product fits into the customer’s experience. Join Associate UX Director Chelsea Watson to explore how the established design thinking processes of creating user journeys, story maps…

As a digital designer, you must think beyond the user interface to the underlying structures that give your systems coherence. These structures should serve the needs of your users, your organization, and society. To do so, you must understand your organization’s strategic directions. This fast-paced workshop introduces strategic thinking for designers. Sign in now to access workshop resources.

Resources