2020 Main Conference Talk
Frustrated by the contextual vacuum of card sorts and tree tests, this method of testing IA structures emerged from a need to leverage and validate the topological relationships of an information architecture that are often understood qualitatively rather than quantitatively. This new method of testing looks to understand how a user interprets the whole, rather than measure discrete actions. This talk will outline the basics of creating hypotheses and building a series of as-simple-as-possible structural prototypes through the frame of case studies and examples.
About the speaker(s)
An information architect and TUGger, Joe Elmendorf has been working with information spaces for ten years and teaching in the field at the University of Wisconsin Milwaukee for the past three. As both a consultant and an educator, he is continually working to refine how models are rationalized, taught, and practiced.