2020 Main Conference Talk
The development of content is increasingly being separated from how it is presented, and the touchpoints or delivery channels in which the content is used. Content is now “headless.” Content is also being structured into discrete parts, so that it can be configured in multiple ways. These developments are fundamentally changing how content is created and managed. It presents many new possibilities, but also requires more planning by web teams to organize different content elements and describe them in a way so that authors and business owners can understand what elements are available and how they are being used.
Information architecture for headless structured content will be an important new responsibility for IAs. The structuring of content allows for many variations. Authors will need to understand how content types differ, what is the role of various components, and how various content items can be distinguished from each other. IAs will need to distinguish variations in terms of topics, purposes, customer journeys, channel distinctions, and other factors. It will require a range of IA skills to support success: labelling, tagging, metadata standards, and parent-child relationships.
IA is about to become more focused on the needs of authors. Learn what the challenges are, and how you can contribute to the transition to a new paradigm for content creation, management, and delivery.
Key takeaways from the session:
Practical insights from an emerging area, based on real world situations that web publishers have encountered. Will help attendees understand new opportunities for work, and how they can help their organizations become more effective using content.
About the speaker(s)
Michael Andrews is Content Strategy Evangelist at Kentico Software, where he is responsible for developing and promoting best practices that support content as a service. He has worked in the field of UX and content strategy for two decades. When living in New Zealand, he conducted one of the first online card sorts in 2004 with the product that became OptimalSort. He’s worked as a senior manager for content strategy for Publicis Sapient and has worked as an independent content strategy consultant while living in Europe and Asia. His blog, Story Needle, is a popular source for perspectives on content strategy. Andrews is an expert in metadata for content, having written two books on the topic: “Metadata Basics for Web Content” and “No More Silos.” Andrews holds an MSc with distinction in human-centered computing systems from the University of Sussex in England.