Pre-Conference WorkshopTopic(s): automation, emerging tech, information architecture, journey mapping, and voice
Tuesday, April 14, 2020
1:30 PM–5:30 PM
Half-day workshop (morning)
Like any other designed outcome, good conversational experiences don’t happen by accident. Whether you’e augmenting your skills or shifting your career toward voice apps and chatbots, you’ll need additional tools, abilities, and product methods. Come dive deep into the new world.
Conversational interfaces are powered and constrained by hard- wired psychological, linguistic, and environmental boundaries that make even state-of-the-art conversational technologies a challenge to implement successfully. Mapping out and structuring language- mediated interactions and creating meaningful intents and system responses require unique approaches to solving customer problems. Whether happening in voice or text, through a smart speaker or SMS, conversational interaction is rich and complex.
We will cover :
* The differences in language-driven software, with a focus on AI systems, from web and mobile
* The current limits of these systems and platforms and how they shape design
* What conversation and multimodality mean within digital products, and how small changes in affordances change a design
* The impact of human psycholinguistic limitations on digital design and language processing
* How customer behavioral insights and cultural norms shape conversation design decisions
* The roles of interaction design, information architecture, and what good experience feels like
* Strategy pitfalls, and the right kinds of problems to solve with language-first
* Guidelines for creating effective intents, avoiding interaction pitfalls, and handing the complexities of language
* Tools, methods, and perspectives to take away and apply
* Practical, fun, and creative team exercises to envision, design, prototype, and polish a fictional conversational app
About the speaker(s)
Phillip is a technology product design leader with over 20 years of successful experience. He’s played pivotal roles in consumer voice and multimodal applications at Amazon Alexa, 7 AI, Microsoft Cortana, and four start-ups. Phillip also led product design efforts for Amazon Web Services and other enterprise software products. Phillip is passionate about how teams work, how to understand, influence, and create complex systems, and the little details of product design that make big differences.
Phillip loves enjoying life, creating music, and designing for good in Seattle, while participating in the local and international product communities.