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Home / Sessions / Designing and Building Taxonomies for the Enterprise

Designing and Building Taxonomies for the Enterprise

Gary Carlson

Pre-Conference WorkshopTopic(s): information architecture, ontology, and taxonomy

Wednesday, April 15, 2020
9:00 AM–5:00 PM

Full-day workshop
Cost:
$650

Description

This immersive workshop provides practical tactics for designing, building and maintaining taxonomies and ontologies. Based on hard-won lessons learned from work with everything from large fortune-50 enterprises to small ecommerce sites.

The workshop provides:

  • Taxonomy/Ontology basics: a foundation to start creating a consistent vocabulary within your organization. We also call out the unique needs of building a taxonomy to serve the needs of large enterprises.
  • A framework for shifting to an enterprise taxonomy model that meets the needs of your enterprise and the individual business units, systems, user profiles, and interfaces.
  • Discussion of the impacts of a taxonomy project on technology, governance, workflows, marketing, analytics, search, compliance, and the interaction with master data management
  • Practical tips for providing stakeholders with resources to navigate internal tensions around implementation
  • Examples and case studies of large scale enterprise taxonomy projects.

About the speaker(s)

Gary Carlson helps enterprise-level companies boost revenue, increase customer satisfaction, and improve efficiency through well-executed information and knowledge management initiatives. With over 20 years of experience as a taxonomist, consultant, and information strategist, Gary collaborates closely with clients to develop the kind of information infrastructure that can deliver business success and a more positive user experience. He has worked extensively on major information and knowledge management projects and products spanning taxonomy tools, search, auto-categorization, content management, governance, and overall information infrastructure. He has provided solutions for some of the world’s most recognizable brands, including Adobe, Crate & Barrel, Disney, IBM, Microsoft, Pearson Publishing, REI, and Sears.

Gary is a founding partner at Factor. He’s also an accomplished kayaker and can occasionally be found paddling around Southeast Alaska.


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