Pre-Conference WorkshopTopic(s): content design, content modeling, and content strategy
Tuesday, April 14, 2020
9:00 AM–5:00 PM
Content is the whole point of the digital products we create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. It needs to be connected explicitly so computers can extract meaning and deliver it in a meaningful way to the intended audience. Information architects, content strategists, and product managers are responsible for creating the foundation on which to build information spaces.
Since Designing Connected Content was published in late 2017, it has been applied to many situations. The conclusion is that this framework of designing from the bottom up–starting with context and designing resources for consumption on any interface–is transformational.
Organizations have used it to:
* Create a shared language for talking about the work they do
* Build complex and dynamic websites
* Change the way they approach content
* Create personalized experiences in various mediums
This workshop will cover not just the process, but the application of the process to many situations. We’ll start by learning to create domain and content models and then move into how to design content and interfaces. Along the way we’ll talk about how to get others to go along and create alignment and shared understanding from the start.
About the speaker(s)
Carrie Hane helps organizations create more effective content more consistently by coordinating the people, processes, and technology to build efficient content operations. For 20 years, she’s been putting together cross-functional teams and creating processes that stick while untangling information to make it usable for today and ready for tomorrow. She is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018). When not taming content, Carrie tries to tame her two boys. Content is easier.