Main Conference TalkTopic(s): case studies, enterprise, and organizational design
Sunday, March 17, 2019
11:15 AM–12:00 PM
Much like the physical environment, the digital experience for the guests at Disney Parks is one that should feel personal and make their vacation unique. Our team at Disney Parks and Resorts Digital was challenged with that task: create a digital ecosystem as dynamic as all the facets of a Disney vacation, which encompasses a hotel, restaurant, eCommerce, transportation hub, photo service, and entertainment planner.
Improving an experience with a large feature set requires a strategy rooted in a growth mindset. Creating an intuitive ecosystem that both scales for the unknown and addresses a broad demographic requires alignment across multiple teams and tiers of leadership. Designers often play a crucial role in organizing and solving these challenges, but the greatest momentum is gained when a larger team can share a unified vision.
Two product design leaders at Walt Disney Parks and Resorts Digital will show how a team can strategize, gain consensus and alignment, then execute a large scale update of the information architecture, navigation and visual design of the Disney Parks mobile apps.
This talk addresses and details a common problem in our discipline: How to use design techniques to gain momentum and alignment on a new, lasting shared vision.
- How strategic thinking, active listening, and holistic design builds trust with leaders and forges new paths for an organization.
- How regular alignment introduces system-wide improvements, without rebuilding an entire app ecosystem.
- How strong IA can address past mistakes, current needs, and the future ambiguity; all while empowering your team to put a strong, agreeable, stake in the ground.
- How breaking complex experiences down to simple design patterns can align business and user goals.
About the speaker(s)
Ken Disbennett has been creating digital experiences for over 10 years; working with brands including Nike, Microsoft, Redbull, CNN, TBS and Nokia. He is currently a Principal Product Designer for Disney Parks & Resorts Digital. During his 5 year tenure with Disney he has worked on experiences for Walt Disney World, Disneyland, Disneyland Hong Kong, Disneyland Paris, and Disney Cruise Line. Ken is also a Visual Design instructor at General Assembly, teaching remote part-time courses, facilitating design workshops, and sitting on design advocacy panels.
Matt Carthum has been working in the design realm for the past 15 years crafting and leading experiences for Alaska Airlines, Janus Capital Group, Bill Gates, SAP, Microsoft and many others. He is a Product Design Manager for Disney Parks & Resorts Digital. During his 5 years, he led the design for Shop Disney Parks, various commerce experiences for mobile app and web and now focuses solely on holistic experiences on the Disney Parks and Resorts mobile apps.