Pre-Conference WorkshopTopic(s): information architecture and product management
Thursday, March 14, 2019
8:30 AM–12:30 PM
IA experience is wonderful preparation for product management, but the role of a product manager involves mastering additional skills related to software development, engineering, technical architecture, finding product-market fit, going to market, funnel optimization, revenue modeling, experimenting with hypotheses, managing products through lifecycles, sunsetting features, saying no to stakeholders, getting teams into alignment, and more.
In this workshop, Christian will explain how IA skills provide a great foundation for product management work, and then provide the basics and pointers for how to develop the complementary skills (such as those mentioned above) to qualify for product leadership roles.
About the speaker(s)
Christian Crumlish is a writer, product leader, and information architect. He is head of product at 7 Cups, winner of the 2016 Stanford Medicine X Prize for health systems design, where he is working on scaling compassion globally. He is also a mentor at Code for America and StartX, and a fellow in the Rosenfeld Media Experts network. Christian earned an AB at Princeton in philosophy, where he graduated sine laude.
Formerly, he co-chaired the monthly BayCHI program, was director of product at CloudOn, director of messaging products for AOL, curator of the Yahoo design pattern library, and a director of the Information Architecture Institute.
He is the author of the bestselling The Internet for Busy People and The Power of Many, and co-author of Designing Social Interfaces. Christian lives in Palo Alto with his wife, Briggs Nisbet, and an ever-growing collection of ukuleles.