Pre-Conference WorkshopTopic(s): artificial intelligence, augmented/virtual/mixed reality, experience design, and voice
Thursday, March 14, 2019
9:00 AM–5:00 PM
We carry a screen with us at all times, yet technology is already moving beyond the screen. We must architect and design beyond screens to ensure we continue to serve in human centered ways, wherever, whenever and however interactions evolve. IA and Design leaders need to be at the forefront for the strategy for the intersection of people and technology, and we can be the leaders to take us beyond creating screen architectures and designs – instead driving towards truly holistic and integrated experiences that seamless connect to our whole lives.
In this workshop, I will provide ways for human centered designers to advocate for that involvement, and we will build a flexible foundation to allow our work to continually evolve across technologies vs. being tied to a particular channel or device.
We will use specific examples and hands on activities to learn tools and methodologies that can be used across stakeholders, functions and divisions in order to successfully become leaders in creating and supporting interactions beyond screens.
About the speaker(s)
Samantha Starmer is an experience design and strategy executive who has over 20 years of experience in leading innovation and digital transformation at companies such as Capital One, Ralph Lauren, Sapient Razorfish, REI, Microsoft and Amazon. Throughout her career, Samantha has led human centered design thinking efforts, and has been responsible for the ideation, requirements, design and execution of new features and functionality that support seamless consumer experiences across all touchpoints of the customer journey.
While Samantha is currently leading a design team that includes content strategy, UX and Interaction designers and researchers, she also has led product management, project management and IA teams among others, and has mentored many who are transitioning their careers into IA/UX as well as those looking to grow their leadership visibility within or outside of their discipline.
Samantha’s passion is the intersection between humans and technology, and how to ideate, create and deliver engaging and revenue driving interactions that are holistic across physical and digital channels. She has created and taught many graduate level courses focused on experience design and information management at the University of Washington and Kent State University. Samantha is also a highly sought after industry thought leader who has presented and taught internationally on best practices for product innovation, service design and other aspects of human centered experience.