Main Conference TalkTopic(s): artificial intelligence, emerging tech, information architecture, and machine learning
Friday, March 15, 2019
11:15 AM–12:00 PM
Artificial Intelligence seems to be all around us, and many organizations are feeling the pressure to implement AI solutions. But like with any technology, especially the emergent ones that get a lot of buzz, it’s critical to let your business and consumer needs lead the technology, not the other way around.
I believe that it is the IA practitioners in an organization who can and should be the ones leading when AI and machine learning makes sense, which interactions it can best support, and how to architect and design those interactions so that they best support humans – whether those humans are employees, end consumers or citizens.
In this talk I will ensure we all understand why we should be forefront in creating AI experiences, why they are exciting and yet challenging (and even risky) and how we can immediately get involved.
About the speaker(s)
Samantha Starmer is an experience design and strategy executive who has over 15 years of experience in leading large, customer experience and product innovation at companies such as Ralph Lauren, Sapient Razorfish, REI, Microsoft and Amazon. She is excited to be starting a new opportunity at Capital One. Throughout her career, Samantha has led human centered transformation efforts and has been responsible for the ideation, requirements, design and execution of new features and functionality that support seamless consumer experiences across all touchpoints of the customer journey.
Samantha’s passion is the intersection between humans and technology, and how to ideate, create and deliver holistic experiences across time and space, physical and digital. She has taught many graduate level courses focused on user experience design and information management at the University of Washington and Kent State University. Samantha has also been fortunate to present and teach workshops globally on digital product design, service design and other aspects of consumer experience.